SanOrigins

NB: We’re thinking of the four sites as a “family” where there is a clear family resemblance across the sites but each has a distinct “personality” (on each of which more detail below).

1) General Issues – i.e., things that pertain to the entire “family” of websites

a) Overall Look and Feel: First Peoples
… as opposed to “Wildlife,” “Insurance industry,” “Video game portal,” etc.). This may not mean the same thing across the four sites and will need to be adapted in each case.

b) Common design elements:

i) Standard layout: same dimensions, standard placement of main navigation menus, etc.

ii) Standard size / shape of banner: this will be a major visual “anchor” across the four sites, including:

(1) The “family” of logos / links (small) – same layout / location

(2) Contact – standard link to This e-mail address is being protected from spambots. You need JavaScript enabled to view it address

iii) Standard colours: Of course, the four sites will all be based around the four brand colours (Pantone #s available), with one colour serving as the main background colour per site (as below). Each site will also feature a texture relevant to the project as standard complement to that sites colour (also as below).

iv) Background watermarks: We’d like possibly to include watermarked rock art images on each site (probably a unique set for each site). Not firmly wedded to this if there’s some reason to avoid it.

2) /A!kunta Project
www.akuntaproject.org

a) Purpose: The /A!kunta Project website provides an introduction to the overall /A!kunta Project; it is the “main” project website.

b) Personality: People
The main site should focus on highlighting the people involved in the project – the “human face” of the project, starting with the /A!kunta logo and significantly emphasizing the faces of the crafters – but not exclusively faces: also hands, group shots, etc.

c) Main background colour / texture: Cream / ostrich eggshell

d) Elements

i) Project Overview: Goals and objectives, background, strategy

ii) The Returning Hunter

iii) Recording of pronunciation (embedded)

iv) Current activities

v) Participating communities and crafters

vi) Project contributors

(1) Funders

(2) Ambassadors

vii) Project team

viii)Intermediaries

ix) Links

x) Blog section

3) SanOrigins
www.sanorigins.com

a) Purpose: As the “commercial face” of the /A!kunta Project, the SanOrigins website will include a full e-commerce retail platform with full catalogue of /A!kunta branded and SIP Trust endorsed products, commercial photographic library, list of SanOrigins franchise and flagship stores, agents, stockists of /A!kunta products, and information on merchandising options and marketing materials.

b) Personality: Products
As the main “commercial” site for the project, the SanOrigins site should focus on highlighting the products being produced under the project. “Atmospherically,” the San-made products should seemingly receive “pride of place” in some sense.

c) Main background colour / texture: Yellow ochre / dried mud

d) Elements

i) Overview / relation to the project

ii) Description of branded, affiliated and fair trade designations

iii) List of affiliated producers and endorsed products

iv) Product catalog

v) Case study store – extensive visuals, description of concept, history, etc.

vi) Merchandising stands / options

vii) Corporate gifting

viii)Retail store locations

(1) Flagship

(2) Franchise

(3) Stockists

ix) Commercial opportunities

(1) Trade inquiries

(2) Franchise opportunities

4) The “San Accredited and Friendly Environs” (SAFE) Network
www.safedestinations.net

a) Purpose: The SAFE (“San Accredited and Friendly Environs”) Network website will serve as the project’s main internet gateway to San cultural heritage tourism throughout southern Africa.

b) Personality: Places
The site should highlight some of the spectacular locations across southern Africa associated with the San

c) Background colour / texture: Red / Namibian sand dunes

d) Elements

i) Overview / relation to the project

(1) Criteria

(2) Benefits

ii) Participating destinations (categorized / tagged)

(1) Rock art sites

(2) Cultural sites

(3) Traditional communities

(4) Museums

iii) Resources – relevant links / books on regional tourism

5) The San Intellectual Property (SIP) Trust
www.siptrust.org

a) Purpose: The SIP Trust website focuses on the legal aspects of the /A!kunta Project and functioning of the trust, including San intellectual property rights, endorsement / accreditation of affiliated activities and products, beneficiaries of Trust activities, etc.

b) Personality: Protection
The SIP Trust site should convey seriousness and confidence about protecting San IP on their behalf.

c) Background colour / texture: Black / weathered rock

d) Elements

i) Overview / relation to the project

ii) Trustees

iii) Activities

iv) Beneficiaries

v) Resources

(1) UNDRIPS

(2) Links to articles on SAN IP

(3) How to report a suspected violation of SAN IP